The latest onslaught of insipid and insulting wine assistance for women is headed our way in the form of a magazine called "Wine Adventure", which promises to talk about wine in an unintimidating way that we ladies can understand. I am sure now I will find out what lipstick goes best with Merlot and if I can drink Chardonnay after Labor Day.
Actually, a glance at the website shows me that this magazine will tell me important things such as "how you store your wine really matters" and I will be informed of some "Vin-ovations" (I am mentally taking away points for the serious-seeming use of that terrible pun) wherein I can buy and carry a wine tote with "pizzazz".
You know, I was thinking I should include a standard disclaimer that I could be eating my words when I check this out next month and it isn't that bad (believe me, I can't wait to get my hands on a copy), but then I saw the word "pizzazz" on the website and now I am thinking I don't need a disclaimer.
You can get the bullshitty PR version of the release here or you can read a better short commentary about the idea at Decanter (thank god for Decanter; the fact that they titled the article "Women's wine magazine "unintimidating"" is killing me).
"I am sure now I will find out what lipstick goes best with Merlot and if I can drink Chardonnay after Labor Day." Are you sure you're not talking about Parents magazine?
Posted by: Jack | 29 June 2005 at 08:31 PM